Max Factor Erace Cover Up Concealer

Max Factor was an innovator of the cosmetics industry; in fact, he is credited with actually creating the term “makeup” and a store of other cutting edge concepts still in use today. He has a close association with the Hollywood movie scene because of his creation of makeup specifically for movie sets, inventing lip gloss and pan cake foundation in 1930 and 1937 respectively. In the 1940’s he went on to create the first smear-proof lipstick, called Tru-Color. His crowning glory came in 1954 with the creation of the first skin tone balancing concealer, called Max Factor Erace Cover-Up dark circle concealer.

This creamy concealer blends evenly to cover all types of skin discolorations and dark under eye circles; it is also effective as an eye shadow primer when used on the eyelids. Max Factor’s concealer doesn’t settle into fine lines and wrinkles or clog pores. What’s more, its matte finish doesn’t melt away like many other concealers; this cover-up stays put! For these reasons, Erace is a very popular stick form of cover-up that gets fantastic reviews. On Max Factor’s website, one woman raves about Erace: “In less than 30 seconds you can go from tired to young and refreshed with just one product! People will NOT notice the makeup-but they will notice the results! This brightens and refreshes your appearance all day. So don’t forget your secret weapon before your go out the door- What a find!” *

Max Factor’s Erace Cover-Up comes in four shades: fair, light, medium and white. As shocking as the true white hue may be, this color option actually gets acclaim for its ability to cover dark pigmentation prior to applying a color correcting concealer. In addition to its brilliance for under eye circles, the white shade can also be used as a highlighter under foundation. One user on a popular makeup review site explains how she uses the product for this purpose. She says, ““I use this all around my eyes, pinkish spots, and around the nose, cheek bones, and jaw line. Then I put on my foundation and let me tell you, it really brightens me up and my eyes have never been more noticeable. Also, it doesn’t crease on me, it holds eye shadow wonderfully (if I wear it), and it covers up all spots. You might be turned off because it’s white, but if anything using it on your eyes alone is amazing. Great product!” **Drugstore

Perhaps the best part about this product is the price! Over and over again, people are saying that Max Factor’s Erace outperforms the higher end products. One reviewer notes that the $5 price tag is worth checking out. She says, “I wore this at my wedding and the photos were flawless! I still use it…2 children later. It’s simply the best. Don’t waste dollars on high priced versions offered by other brands. I am never without this for under eye circles or facial flaws.” * *Maxfactor **Drugstore

Max Factor Erace Cover Up Concealer

Recent Posts

Pages